Target Audience Research using Social Media.

This is my initial research into my chosen target audience for my music video, which is 16-25 year olds.
The way in which I conducted my research was using the social media, which is widely used by my target audience, so I thought that this would be an ideal place to begin my research into what my audience wants and expects from a rock / alternative music video.

During this research I used 16-25 year olds as my participants and I contacted them via my Facebook account. This was possible as I sent out a mass questionnaire to all of my chosen 30 participants asking them to answer the 11 questions by chosen from a range of multiple choice answers.

This is a screengrab from the original message that I sent out to my participants, using it as an online questionnaire. The only issue I had using Facebook for my research is that they don't have an option in which you can create multi-question polls, so I had to create one myself via creating a message.
Here is a copy of the questions that I sent to the participants and the muliple answers they could have chosen from:

1. What do you expect from a rock / alternative music video?
- Use of instruments.
- Narrative relating to lyrics.
- Themes of rebellion and angst.

2. Which type of music video do you prefer?
- Performance.
- Narrative (story).
- Abstract.

3. How would you expect an album cover for a rock artist to look?
- Dark colours, featuring the artist.
- Bright colours, featuring the artist.
- Detailed artwork.

4. How do you view music videos?
- Internet.
- TV.
- Mobile phone or games console.

5. What setting would you expect for a rock music video?
- Countryside.
- Urban inner city.
- Studio.


6. What is your favourite rock music video and why?


7. Who is your favourite rock/alternative artist from this list?
- Nirvana.
- The Killers.
- Paramore.
- Green Day.


8. Is there anything you'd find inappropriate in a music video?
- Violence.
- Discrimination.
- Crime.
- No.


9. Do you think music videos are important in the music industry?
- Yes.
- No.


10. How would you expect a magazine advert about the music video to look?
- Like the video (same colours, font etc).
- A poster of the band / artist with the song title.
- Pictures from the video itself.


11. How would you expect a rock band / artist to look?
- Messy, grungy, unkept.
- Professional, suits, ties etc.
- In casual clothing, band shirts, jeans etc.

Here is 2 examples of sets of answers that I received from some participants giving their chosen answers to the set questions listed above.