In this blog entry I will look into what typical magazine advertisements; advertising albums / CD's and Digipaks consist of and how this will relate to my magazine advert.
This is a magazine advert for Green Days latest album, '21st Century Breakdown' which was released in 2009. The main artwork on this poster is actually the album cover for '21st Century Breakdown', so it features the album artwork, telling the audience what the album looks like without making it seem too obvious as it becomes the advertisement background.
The bright colours used in the artwork contrast against the dark background, attracting the audiences attention. All of the font featured on the advertisement is in a bold, graffiti style, (connecting with the album artwork which is a graffiti style portrait of a couple spray-painted onto a brick wall) with sizes of the text ranging in the texts importance. For example, the band name features as the biggest line of text to advertise the band and whose album it is and the release date is also large as it's meant to stand out and remind the audience when the album is on sale.
The band name, title and release date are typical conventions of a magazine advertisement. The first line of text "The wait is finally over ..." tells the audience that this is soon to be released and that its a highly anticipated album. And the line "Includes the single, Know Your Enemy" tells people a particular song that they may have heard before that'll be on the album and acts as a bonus feature to draw customers in.
The small font at the bottom of the poster is for the audience to look at the bands website for more information and competitions, acting as another bonus feature to capture interest.
This is a magazine advert for A Day To Remembers album, 'What Seperates Me From' You which was released in 2010. This magazine advertisement features the band members posing amongst the same backdrop that is in their album cover, so both pieces of artwork link with each other. The band members are all wearing fashionable clothes and look relaxed, possibly as their music aims to a younger teenage audience.
The band name is the largest piece of text, standing out in a faded purple colour which attracts attention and reminds the audience whose album it is.
This advertisement also features an image of the album cover, to show the audience what to look for when wanting to purchase the album. A blue banner at the bottom of the page features the albums release date as this is crucial information for the audience and a common convention of an advertisement and also features the website on which to order the album, contributing to their target audience of the younger generation.
Finally, there are tonnes of logos at the bottom of the advertisement, some being their record labels and others being places from which you can purchase the album such as HMV to further remind the audience of routes of purchase, this is also a typical convention of magazine advertisements.
The band and album title font remain the same as the original album to keep a consistent theme throughout that this isn't a new album, just a re-release of an old album. The advertisement also features the albums release date in large black font as it's important information to the audience.
The advertisement also mentions specific bonus material on the album, this will appeal to anyone who is looking for a reason to buy the re-release when they already own the original album and it will also attract people looking for collectors items especially if there are extra songs on the album.
Finally, the advertisement has a mobile phone scanner logo via which they can enter competitions, which appeals to a younger audience who use this technology. It also features the band website and an image of the DVD that will be released at the same time as the album, to further sell other products to the audience.
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