Audience Feedback.

To gain an insight into how my target audience felt about my finalized music video, and ancillary products I asked 20 participants, 10 female and 10 male from my target audience range of 16-35. I showed them my finalized music video and then gave them this questionnaire to complete in order to gain their opinions on my project.

1. Do you feel this music video contains the typical elements of a rock music video?
2. Do you feel this music video appeals to ages 16-35? If so in what ways does it appeal to these ages?
3. Where would you expect to see this music video?
4. Is there anything you do not like about this music video?
5. Do the ancillary products relate to the music video? If so, in what ways do they relate to the music video.
6. Are the ancillary products typical of a Digipak and magazine advert?
7. Do you feel the ancillary products appeal to ages 16-35?


With regards to question 1, 17/20 people thought the music video contained the typical rock music video elements such as guitars, performance and dark clothing
being the main examples given.
In question 2, 15/20 people thought that the music video appealed to ages 16-35 and the main reasons given were; that the band members were young so the audience found them relateable, the graffiti scenes relate to young adults as those are the people who often use it to express themselves and some young people even make a career out of it as graffiti artists, finally another reason given was that the audience were shown two relateable paths of life that they could choose, to be successful or to be unsuccessful and homeless etc, so the audience found the narrative appealing as either could happen to them.
In question 3, the most common answers given were on Youtube as most music videos are uploaded onto there today especially if its aimed at young adults and MTV as it looks like a typical rock video that they would show as it shows urban industrial places and themes of rebellion.
In question 4, there weren't many answers to this question, but some answers that were give were that there were too many landscape shots and some people found that the editing in places was abit slow so shots lingered for too long.
In question 5, 18/20 people said that the ancillary products relate to my main music video and the most popular reasons given were that the music video and digipak included images of the band so people could easily see that the products were interconnected, another reason given was that all of the products had a similar style, as there was images of money on the ancillary products and the businessman in the music video which all link together and the ancillary products contained rough, neglected backgrounds which relates to some of the images I included in the city such as the neglected area in which the homeless character drinks.
In question 6, 14/20 people said that the ancillary products are typical of a digipak and a magazine advert. The main reasons given were that they had the typical features that people noticed such as bar codes, album titles and band names which everyone would expect to see on most products. Some of the reasons given against it was that the digipak should've included another disk in some peoples opinions and perhaps the magazine advert should've had more information about the product on it.
Finally in question 7, 13/20 people said that the ancillary products appealed to ages 16-35. The main reasons given were that; the bonus features on the digipak relate to young adults as there is a use of the internet by the website given and the exclusive band interviews and footage available online, the places listed on the magazine advertisement to buy the digipak were places that the target audience often shop such as iTunes or HMV and finally that the ancillary products have a minimalist style especially in the digipak cover artwork and the artwork on the magazine advertisement, which is very popular amongst CD's owned by the target audience such as Biffy Clyros album "Only Revolutions". Reasons against it appealing to the target audience was that there weren't a lot of bonus features attract the audiences attention and that the magazine advertisement doesn't attract the audiences attention as the colours aren't very bright and the artwork doesn't stand out to the audience.

To conclude, I think my products appealed to my target audience ages in a variety of ways, there were some reasons for people not to like my products but because of the overall results, the negative comments do not represent what the overall group thought of my products and when creating products like this, negative comments are unavoidable.