This is the plan that I have created in order to create my complete digipak. I have chosen the 6 panel layout of a digipak as I felt that it complied with typical digipak conventions. Each panel in the digipak is different and contains different components to create a set which would cater to needs of fans who are buying the digipak.
In this entry I will dissect each panel in my digipak and explain why I included it.
Panel 1; This is the front cover, which would be included on all digipak's and is a typical convention. This is to grab the audiences attention and to let them know what they're buying and who it is made by etc. Mine features things such as the artwork consisting of 3, £50 notes, the digipak title and the band name. I have looked at the front cover of this digipak in detail in an earlier blog entry.
Panel 2; This panel will feature the actual album disk, which includes all of the music typical of the Nevermind album and will comply with the track-list featured on panel 6. Over the CD will feature the CD label, which consists of more artwork featuring £50 notes, linking with the hidden meanings in my music video and the artwork on the front cover of the digipak.
Panel 3; In the following panels, this is where digipaks tend to vary, as some will include bonus features whereas others won't and will just spread the albums music over a series of disks. I decided that with Nirvana's broad age range (based on my target audience research), I had to create a digipak that was useful to all age ranges. So in this panel I have provided a lyrics sheet to "Come As You Are", which is also the song used in my music video, so it all links together into one package. I decided on a lyric sheet as they're often very useful to committed fans (who might range from ages 16 - 50) who want to learn the lyrics and very useful to collectors as these are often featured in collectors items.
Panel 4; In this panel I have decided to include an exclusive A5 poster that wouldn't be sold in stores. To begin, the A5 size would fit nicely in the digipak instead of having to fold and possibly ruin an A4 sized one. Secondly, the fact that its exclusive and not being sold elsewhere would attract fans as they would want to have one and be unique to all the other fans and it is also an attractive collectors item, especially if it is exclusive to this digipak alone. Some people might be attracted by the poster alone and buy the digipak for that reason. Posters are versatile and have been around for generations, so it appeals to Nirvana's widely age ranged audience.
Panel 5; In this panel I have decided to include bonus features that appeal to today's generation and today's fans who are often immersed in the technological age. There are multiple bonus features as I felt it would add more to the digipak and give the audience more for their money.
The first feature is a mobile phone scanner which are extremely popular today, especially with the 16-30 age ranges as it makes downloading content easier. This scanner allows the audience to download band MP3 files straight to their phone, this gives them more content and combines with technology and as the MP3 files aren't on a separate disk in the digipak, it creates more room in the digipak.
The second bonus feature is for the audience to enter their specific barcode number into the following website www.nirvanabonus.co.uk so they can download or just watch exclusive band interviews and footage that won't be released onto a DVD or in a documentary. This combines typical media of video footage with online media of the website, which will again attract a younger audience. Also the fact that the footage is exclusive will attract committed fans and people looking for collectible items.
Panel 6; This is the final panel in my digipak which will be the back cover to the digipak itself. I have explored the contents of this back cover in more detail in an earlier blog entry. This back cover will keep with album/digipak back cover conventions, such as having a barcode for purchasing reasons, a track-list to let the audience know what songs are included on the CD itself, the album title for the audience to recognise what album this is and pictures of the band to further remind the audience whose album it is.
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