Magazine Advertisement Elements.

Here I have created a plan for my magazine advert based on my earlier research into magazine advertisements for CDs / Albums / Digipaks. This plan provides me with the features I am going to include on my magazine advert as all of them have specific meanings and some of them are typical conventions of a magazine advert which contribute to them being successful in attracting the audiences attention and persuades them to buy the product. Here I will explain why I am including these features in my magazine advertisement and what meanings they have.

Band name and Digipak Title; The band name is to tell the audience whose product the advertisement is referring to. The digipak title also tells the audience what to look out for if they want to purchase it and tells the audience that it is different from previous releases as all albums / digipaks do not tend to share the same names. These will be in large sized font to immediately attract the audiences attention to the advertisement.
Release Date; This is a crucial piece of information in magazine advertisements as the audience needs to know when the product is available to buy and this is a common convention of magazine advertisements. This will also be in large font as it's key information the audience will probably be looking for, if its hidden in the corner of the advert, people may miss it.
Background; This will be to give the advertisement a professional theme and to add to the advertisement visually, as just a white blank space could seem boring to some audiences and won't catch their attention like a detailed background would. Backgrounds can also be the digipak's artwork but I have decided against this as I wanted to give the audience more to look at as my digipak artwork is simple but has a strong meaning.
Digipak cover; This is to show the audience what the digipak actually looks like so they can recognise it when they see it or know what it looks like if they want to purchase it. The artwork on my digipak cover also relates to the music inside so it can give the audience an idea of what music will be on the album and themes in the music. For example the £50 notes relate to the issue of the world being made of "human capital".
Features of the digipak; This is to inform the audience of what bonus material is available on the digipak and what separates it from a normal album. It also may attract an audience as some people may be looking for exclusive digipak content for collectors items etc. In these features I have also chosen to include a website address in which the audience can learn more about the digipak, its contents and purchase it online, connecting with the younger generation who are more technology immersed.
Possible retailers; I will include simple logos of retailers as this is a typical convention of a magazine advertisement as it quickly shows the audience where they can buy the product without it being online.

Record label; I have chosen to include this as the audience can see by the record label what type of music will be on the digipaks as record labels usually produce specific genres of music.