Complete Magazine Advertisement Design.

This is a photograph of my completed magazine advertisement that is open in Photoshop. This is to give you an idea of the overall completed design. I began creating this in Photoshop by importing a grunge background that I had found onto a blank canvas, I then edited the hue to make the colours more rusty and edited the contrast to make the shadows in the background darker. I then imported the front cover image from my digipak which I have placed in the middle of the advertisement, this will be to grab the audiences attention as the colours contrast and jump out from the background, making it eye-catching. I used the same font on the advertisement as I have on the digipak. I have included the band title and digipak title for obvious reasons as they are common conventions of a magazine advertisement. I have also included images (logos) of the places where the digipak will be available for sale which I imported from my memory stick, these include Amazon.com, iTunes and HMV, which all relate to my target audience as age ranges 16-25 often shop at these places and this will attract their attention. The minimalist style of the advertisement sets it apart from busy advertisements such as A Day To Remembers which I previously looked at in another blog post, hopefully attracting the audiences attention and making them stop on this magazine page. The grungy, neglected textures used in both the digipak and the advertisement, let the audience know that the two products are connected with each other, forming a complete package.

Here is an image of the bottom half of the magazine advertisement. Here I have included the same font used on the digipak to keep a consistent style throughout.This also shows you that I have included the digipaks release date, which is a convention of a magazine advertisement. I have also included a website on which the audience can go and find out more information about the digipak and I have also included some information on the bonus features of the digipak to hopefully attract the audiences attention and make them interested in buying the digipak as it will be different from a normal album. To complete the magazine advertisement I have included the logos that I mentioned earlier, and the record label logo so people can recognise what music the digipak includes just by recognising the record label logo and thinking about what music the record label makes. All of these conventions and features have helped me to create a complete magazine advertisement which appeals to my target audience and gives the illusion that the products are really for sale.