Tuesday 27 March 2012

Complete Digipak Design.


This is an image of my completed Digipak design to give you an idea of what the finalized product looks like. I began creating this Digipak on Photoshop by importing the 1st and 6th panel (the front and back cover) from Pages, which I originally created them in. I created the front and back cover by importing an rusty, grungy background that I had found and changed the hue to give it more of a burnt, rusty colour. I then changed the contrast to darken the shadows in the image. I then imported images of the band that I had taken from a previous photoshoot and screen grabs from my music video. I then changed the hue and the contrast of these images to make them match the colours used in the background themselves as I wanted the product to have an overall minimalist look. I then placed images of £50 notes onto the front cover and gave them a shadowing effect. With the font I had imported I created the band name, album title and band name on the spine on the front cover and added a tracklist onto the back cover. I then added a barcode that I had imported from my memory stick onto the back cover to fulfill another convention. I decided to create the CD label in Pages also as I found the £50 note images, easier to rotate. I used a similar grunge background on the label and placed the £50 images over the background, in a circle pattern. I then imported these covers and the CD label into Photoshop. When creating the other 3 panels in Photoshop I used the same background throughout once the editing had been done to it. Using the same text I wrote out the lyric sheet to the song "Come As You Are" which was the song used in my music video. I also imported another image from a previous band photoshoot I had conducted as the A5 poster, I also changed the hue of the photo to make it fit the colour scheme of the digipak better, but did not eradicate all of the colours in the original photo as I feel that I would have made the poster a bit boring to the audience.


Here is an image of the final two panels in my digipak. As you can see, the back cover is how I have previously described it above this image, including a barcode, band images, a tracklist and the album title, which are all typical conventions of a digipak. The other panel here is that of the bonus features, which is very important in this digipak. Using the same background and fonts as earlier, I wrote on this panel that by using the mobile phone scanner image I had previously imported from my memory stick that is now in the corner, the audience can download exclusive band MP3 files onto their phone. Finally I added the bonus feature of a website, that people can enter their barcode number (on the back cover) into and then download exclusive band interviews and footage. Hopefully this would attract my target audience as it's aimed at younger people who often use this form of digital technology and it would give them more content which is what a digipak is all about and separates it from a normal album. Hopefully all of these features and conventions have helped me create a finalized, polished digipak design.

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